
2026 – Present
Remote
Sandook↗
Founder | AI-powered Digital Wardrobe - Live MVP
- Built and launched Sandook from 0→1 in under 4 weeks, turning a consumer problem into an AI-powered digital wardrobe that helps people digitise what they own, curate outfits and understand clothing spend.
- Grew the product to 40 active users in its first month with zero paid acquisition, using founder-led outreach across university, personal and community networks to validate early demand.
- Used direct consumer feedback and behavioural insights to identify friction across onboarding and wardrobe creation, translating early learnings into product and positioning iterations.
- Instrumented Sandook with PostHog to measure activation, conversion funnels, feature adoption and retention, creating a data-driven feedback loop for prioritising the product roadmap.
0→1
Live MVP shipped
4 wks
Idea to launch
40
Active users, month 1














