Kavya Singh

Work

Seven roles, one thread: understand people, turn insight into product.

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ViWear logo

Jul '26 – Present

Amsterdam, Netherlands

Product StrategyGTM StrategyPartnership DevelopmentAdoption MetricsAgile/Scrum

ViWear

Product Management Intern

  • Refined the AI Wardrobe Intelligence feature using customer insights, increasing everyday product value and contributing to 15% user growth.
  • Developed a go-to-market strategy for Amsterdam Fashion Week (AFW), outreaching to 10 fashion brands and securing a sponsorship partnership with Kneipp.
  • Led university outreach during Welcome Week across Amsterdam and Utrecht universities, driving product awareness through campus activations, giveaways and partner-led promotions.

+15%

User growth

10

Brands engaged

1

Sponsorship secured

ViWear virtual try-on app screen
ViWear x Kneipp UU Welcome Week campaign
Proxymate logo

Dec '24 – Sep '25

Amsterdam, Netherlands

0→1 Product StrategyCustomer DiscoveryGTM DesignMarket ResearchFigma

Proxymate

Product Manager

  • Conducted customer discovery, identifying a 40% pricing gap and trust barriers that shaped the product vision and prototype scope.
  • Developed a hyperlocal go-to-market strategy focused on community-led growth, referrals, and social-first acquisition.

40%

Pricing gap found

0→1

Product built

Proxymate product landing experience
FedEx logo

Apr '23 – Aug '24

Mumbai, India

Power BISQLData AnalysisCross-functional LeadershipProcess Optimization

FedEx

Product Marketing Analyst

  • Built a Power BI dashboard tracking delivery performance, cutting customer support calls ~20% and improving retention.
  • Led a 10-person cross-functional team to ship a project management dashboard, reducing task carryover 80%, later adopted by other teams.
  • Analyzed package journey and fallout trends to improve delivery accuracy ~10%.

20%

Support calls

80%

Task carryover

+10%

Delivery accuracy

FedEx logo

Jan '23 – Mar '23

Mumbai, India

Adobe AnalyticsCustomer Journey MappingReporting Automation

FedEx

Marketing Analyst Intern

  • Built an Adobe Analytics dashboard for real-time product performance tracking, cutting manual reporting time 40%.
  • Ran customer journey analysis on the password-reset flow, driving a 22% reduction in churn.

40%

Reporting time

22%

Churn

ICICI Foundation logo

Sep '21 – Dec '21

Mumbai, India

Requirements DefinitionWireframing (Figma)Stakeholder ManagementProduct Roadmaps

ICICI Foundation for Inclusive Growth

Product Manager Intern

  • Built a proof of concept for an Applicant Tracking System, cutting turnaround time ~64% through automation.
  • Ran stakeholder interviews, defined requirements, and created wireframes for adoption of the new recruitment workflow.

64%

Turnaround time

Cognizant logo

Oct '17 – May '21

Pune, India

Scrum LeadershipQA AutomationSeleniumJIRARegulatory Compliance Testing

Cognizant Technology Solutions

QA Automation Analyst

  • Redesigned the Shareholder Disclosure Request process, cutting processing time from 4 hours to 15 minutes.
  • Led a Scrum team of 8 across UX testing and backend development on Pega-based banking applications, defining test strategy for regulatory compliance.

4h → 15m

Processing time

8

Scrum team size

Amazon logo

Jul '16 – Dec '16

India

Customer Service OpsIssue ResolutionPattern Analysis & Documentation

Amazon

Customer Service Associate

The customer, up close

  • Handled a high volume of customer queries end-to-end, resolving order, delivery and account issues with the calm, evidence-first tone the brand is known for.
  • Turned recurring patterns into short internal write-ups so the team could pre-empt the next wave of the same question, an early lesson in seeing individual tickets as product signal.

Certifications

Google logo

Fundamentals of Digital Marketing

Google

KPMG logo

Lean Six Sigma Green Belt

KPMG

Scrum Alliance logo

Certified Scrum Product Owner (CSPO)

Scrum Alliance

LVMH logo

Retail & Client Experience

LVMH

ESCP Business School logo

Generative AI in Business

ESCP Business School

McKinsey.org logo

McKinsey.org Forward Program

McKinsey.org