Projects

Chanel

Omnichannel Customer Experience Strategy

Overview: A strategy project reimagining Chanel's customer experience across channels.
Frameworks: TAM/SAM/SOM market sizing and RICE prioritization to evaluate opportunities and support strategic decision-making.
Solution: Designed a phased implementation roadmap and KPI framework, combining relationship metrics with sustainability metrics.
Outcome: Validated through a controlled comparison-group measurement approach.

360° UK Marketing Strategy

Overview: A 360° UK marketing strategy for a global luxury fragrance brand (L'Oréal × ESCP), spanning digital, retail, and experiential.
Solution: Orchestrated an omni-channel product launch strategy leveraging influencer and social activation.

Bond Street Flagship Go-to-Market

Overview: Go-to-market strategy for the Ferrari Bond Street flagship using luxury market analysis frameworks.
Solution: Crafted an experiential launch aligned with Ferrari's brand, exclusivity, and positioning.

Computer-vision product, 0→1 as sole PM

Overview: Led a cross-functional team of 4 end-to-end as the sole PM, setting the product vision, scoping the MVP, and keeping the team aligned to ship a working demo within a fixed academic timeline.
Solution: Made the build-vs-custom-ML trade-off call, using an existing recognition model instead of training one from scratch, prioritizing a testable proof of concept over an over-engineered build the team couldn't sustain.
Learnings: Presented the product rationale and its constraints to faculty evaluators in a way that framed limitations as clear next steps rather than shortcomings.