About me
Born in India, I've built my career around one question: what drives people to think, choose, and connect the way they do.
That question has taken me across Amsterdam, London, and Paris, where I am currently completing my MSc in Marketing & Creativity at ESCP Business School.
Most recently, I've been working at ViWear, an early-stage startup building a virtual try-on and wardrobe management platform based in Amsterdam. I'm leading the go-to-market strategy for Amsterdam Fashion Week 2026, identifying brand partnerships, and piloting a data-driven framework to track product adoption. It's a chance to work at the intersection of AI and fashion while solving real product problems: what should we prioritise? How do we define success? How do we earn customer trust?
Before that, I worked as Marketing & Product Data Analyst at FedEx, Analyst at Cognizant, and Product Manager Intern at ICICI Bank. I also built Proxymate, a trust-first home services marketplace, from the ground up.
Different industries. Same thread. Understand people. Turn insights into products. My MBA in Digital Transformation strengthened that discipline.
Today I'm especially interested in how AI is reshaping authenticity, creativity, personalization, and digital experiences. That is the future I want to build.
