ESCP Business School

I treated circular fashion like a feature addition when really it needed to be the foundation everything else sat on. Loyalty, personalization, resale, none of that works if sustainability feels bolted on.

Working through it also changed how I see AI in luxury; it's not about clever recommendations, it's about handling scale and nuance no team could manage manually.

What stayed with me most, though, is realizing storytelling isn't separate from product strategy in this world. In luxury, they're the same job, and I hadn't fully understood that before.